Art House is a double-screen movie theatre screening independent features as well as select Hollywood movies (small budget and/or those with a more ‘alternative’ feel). Seating is not typical for a theatre - instead of standard rows of seats, you can choose between large comfy chairs around tables, love seats, and swivel armchairs. Rather than a concession stand, the staff serves refreshments within each theatre – offering a gourmet snack menu with wine and craft beer. Art House boasts large screens and state-of-the-art audio.

Art House wants more people to seek out alternative film and has created a friendly, comfortably luxurious environment to entice a greater audience. Art House believes in the artistry and the craft of film and wants to honour it with a unique viewing experience.

The Audience:

Adults aged 25+ who consider themselves cultured. Social adults that enjoy going out.

Media savvy individuals who are socially active.

The Personality:

Artsy | Welcoming | Casually Chic

Art House prides itself on the alternative and unique experience it offers to its clientele. The movie theatre experience is different from all others in almost all aspects; from the movies played to the seating arrangements, they intend to leave a lasting impression on their customers.

Hence, the logo family that’s been created is meant to speak for this message.

Logo Development:

The colour choices play a significant role in ensuring the audience feels welcomed and embraced. The vibrant, mustard-like yellow coupled with the neutral black reminds one of a film strip - perfect for the ultimate movie theatre experience.

Uniform Mockups

Popcorn Container Mockups