Sakeenah Homes is a women’s shelter that provides services to women and children seeking help out of unfortunate situations such as abuse, trauma, and homelessness.

Their use of a welcoming and open colour palette further bolsters their intent to be inclusive of women and children from all backgrounds, races, socioeconomic statuses, and more.

The imagery that I developed along with the Sakeenah Homes team involves a serious yet relatable tone that allows their audience to empathize, educate, and inform themselves around topics such as domestic violence, mental health awareness, and more. This tone is consistent across all internal and external communication materials.

Sakeenah Homes puts in the effort to consistently include all women, especially in their choice of words. They refrain from using language that blames victims and instead attempt to include victims that experience any and all situations.

When Sakeenah Homes approached me with the request of solidifying their overall brand identity, I began with their logo design. While the original logo design was beautifully made with the nest symbol resembling a warm and welcoming home accompanied by the brand name, Sakeenah Homes required a few additional orientations in order to better represent their brand on various communication materials. Hence, the below three orientations were developed to provide some visual interest and for situations in which space is limited.

Primary Logo